Privacy Policy
This Privacy Policy explains how PlayBeam (“we”, “our”, “us”) collects, uses, and protects your personal information in compliance with UK Data Protection law and the General Data Protection Regulation (GDPR).
1) Information We Collect
We may collect the following information when you interact with our website or make a purchase:
- Personal details (name, email address, telephone number, billing/shipping address)
- Payment information (processed securely by third-party providers, never stored in full by us)
- Account information (if you create an account with us)
- Order history and purchase details
- Website usage data (cookies, analytics, preferences)
2) How We Use Your Information
- To process and deliver your orders
- To manage your account and provide customer support
- To send important updates about your order or our services
- To personalise your shopping experience
- To comply with legal obligations (e.g., tax and accounting requirements)
3) Legal Basis for Processing
We process your personal data on the following legal bases: (a) performance of a contract (to fulfil your orders), (b) legitimate interests (to improve services), and (c) consent (e.g., for marketing emails).
4) Sharing of Data
We do not sell your data. We may share information with:
- Payment processors (e.g., Visa, Mastercard, PCI DSS compliant providers)
- Shipping and fulfilment partners (e.g., Printful)
- Service providers (IT, hosting, analytics)
- Regulatory authorities if legally required
5) Data Retention
We retain your personal data only as long as necessary for the purposes stated above, or as required by UK law (e.g., tax records are kept for 6 years).
6) Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request corrections to your data
- Request deletion of your data (“right to be forgotten”)
- Restrict or object to processing
- Data portability (receive a copy in a machine-readable format)
- Withdraw consent where processing is based on consent (e.g., unsubscribe from emails)
7) Cookies
We use cookies and similar technologies to improve your browsing experience. For details, please see our Cookie Policy.
8) Data Security
We take appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure, or destruction.
9) Children’s Privacy
Our website is directed to parents and guardians purchasing children’s goods. We do not knowingly collect data directly from children under 16 without parental consent.
10) Updates to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised date.